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  • Building Blocks of a Balanced Meal

    Every meal is an opportunity to live a healthier lifestyle. Learn the secret principles to transforming your plate and get healthy, vitamin packed Back To School lunch recipes. Don't forget to pack Yummi Bears and Slice of Life pure gummy vitamins for extra nutrients! 

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Our Philosophy

Established in 1995, Hero Nutritionals® is the leader in creating innovative and unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins and minerals into a gummy delivery system.

Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality, nutritionally sound children’s supplements in the mid-90’s as she observed her nieces and other children gobbling up candies, particularly multi-flavored gummy bears.


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