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  • Moms Love Yummi Bears Organics Gummy Vitamins for Picky Eaters

    If you are like us, you may have tried to “sneak” fruits and veggies into your child's meals– but one way or another our little detectives can spot a cauliflower puree invading their mac n cheese a mile away. With just one serving of Yummi Bears Organics Multivitamin, learn how much nutrients our kids receive!

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Our Philosophy

Established in 1995, Hero Nutritionals® is the leader in creating innovative and unique delivery systems in the natural products industry. Hero made vitamin history by being the first company to put vitamins and minerals into a gummy delivery system.

Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality, nutritionally sound children’s supplements in the mid-90’s as she observed her nieces and other children gobbling up candies, particularly multi-flavored gummy bears.


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