Our Philosophy

Purity

For us, Purity means delivering all the essential nutrients our bodies need to be healthy and happy, without any of the stuff it doesn’t need like artificial colors, flavors, preservatives or sweeteners. Our products are free of allergens, gluten, and dairy, with nothing artificial added. With offerings ranging from Organic and Non-GMO to naturally sweetened Sugar-Free and fruit-pectin based Vegetarian, we strive to offer something for every dietary specialty.

Positivity

At Hero, we are a group of hard-working, optimistic, fun-loving souls who enjoy good food, great music and epic times. That’s why our key ingredient is Love and that’s why we have a complete line of delightfully yummi gummy vitamins for the whole family to stay healthy and happy.

Potency

When we created the original gummy vitamin in 1997, we cracked the code on how to get the wholesome nutrition kids need in a yummi gummy. To this day we ensure that our gummy vitamins are both nutritionally potent and delightfully yummi. Our gummy vitamins are lab tested to ensure purity and potency.